What Is Verasity and How to Trade $VRA Tokens?

Verasity stands out as a blockchain-based platform aimed at transforming digital content creation and monetization. Focusing on video sharing and esports, it provides unique rewards and a comprehensive ecosystem to combat ad fraud, connect publishers with advertisers, and empower content creators. 

This article covers the key aspects of Verasity, its ecosystem, the $VRA token, and how you can acquire $VRA on CoinEx.

What is Verasity?

Verasity is an open-ledger ecosystem developed to address the challenges in video content monetization and advertising. Traditional advertising models often fall short due to inefficiencies, high costs, and rampant ad fraud. By leveraging blockchain, AI and machine learning, Verasity aims to build trust and transparency in video programmatic advertising, benefiting publishers, advertisers, and users alike​.

History and Development

• Founded in 2017, Verasity has built a comprehensive ecosystem targeting the ad fraud problem that results in wasted advertising spend and lost revenue for publishers. The platform launched VeraViews, a unique solution using the patented Proof of View (PoV) technology, to tackle invalid traffic and bot activity. This technology is designed to ensure that ads are only served to genuine human viewers.
• Over time, Verasity expanded its ecosystem to include products like VeraWallet and VeraAds, which aim to enhance the payment systems for content monetization and provide a bridge for Web3 publishers to monetize their video content.

Mission and Vision 

Verasity’s mission is to bring transparency and efficiency to the advertising supply chain by enabling fair revenue distribution and ad fraud protection. It aims to empower publishers by offering open access to the necessary infrastructure for content monetization while rewarding users for their engagement.

By integrating innovative technologies across multiple products, Verasity is positioned to revolutionize how video content is monetized and protected from fraud.

Project Features

• Proof of View Technology: Verasity’s patented Proof of View (PoV) combats ad fraud by filtering invalid traffic and bots, ensuring that advertisers' budgets are spent effectively on real, engaged audiences​.
• VeraViews Platform: VeraViews is an all-in-one video advertising solution that includes a fully-featured video player, a dedicated video ad server, and the ad fraud detection tool powered by PoV. This offers publishers a transparent way to monetize video content and connect with global advertisers
• VeraWallet: A secure cryptocurrency wallet that supports storing, buying, sending, and staking VRA tokens. VeraWallet offers a staking ecosystem with a 15% yield until March 2025, making it an attractive option for token holders.
• VeraAds: A new service launched in 2024 that aims to onboard Web3 publishers into the Verasity ecosystem, helping them monetize video inventory through traditional ad channels while connecting brands looking to target the Web3 audience.

Overview of $VRA Token

The $VRA token is the native utility token of the Verasity ecosystem. Built on Ethereum as an ERC-777 token, $VRA is integral for various functions within Verasity, including funding ad campaigns, staking for rewards, and facilitating payments across its platforms

Token Utilities

• Funding Ad Campaigns: The primary use of $VRA is to fund advertising campaigns within the VeraViews platform, providing the necessary escrow for ad placements.
• Staking for Rewards: $VRA can be staked through the VeraWallet, providing up to a 15% yield for users who hold and stake their tokens until 2025.
• Payments and Rewards: VeraWallet users can use $VRA to buy, sell, and transfer tokens, while the Rewarded Video module incentivizes users by offering tokens for their engagement with video content.

Ecosystem and Use Cases

• VeraViews Ad Stack: $VRA tokens are used within the ad stack to fund campaigns and reward publishers.
• VeraAds: As more publishers join Verasity's ecosystem, $VRA's utility and demand will increase, particularly for Web3-based advertising and content monetization.

Tokenomics

The total supply reflects all VRA issued minus burned tokens, and the max supply represents all tokens that will ever exist.

$VRA was first traded in CoinEx in July 2021.

Verasity represents a unique solution to the challenges in the digital advertising and content monetization space. By leveraging blockchain and AI to address ad fraud, Verasity ensures fair and transparent advertising practices, opening new revenue streams for publishers and advertisers. With the $VRA token playing a pivotal role in the ecosystem's utility and staking opportunities, Verasity continues to be a compelling project in the Web3 and content creation landscape

How to Trade VRA Tokens on CoinEx?

CoinEx is a global cryptocurrency exchange, trusted by over 10 million users worldwide across 200+ countries and regions. With support for 1,200+ cryptocurrencies and 1,700+ trading pairs, and offering services in 18 languages, CoinEx facilitates seamless trading experiences for its users. To purchase VRA tokens on CoinEx, follow the steps below:

1. Create an Account: Begin by signing up for a CoinEx account. 
2. Deposit Funds: Once you log in, deposit funds into your CoinEx account via any supported cryptocurrencies or deposit methods available on the exchange. With funds in your account, you can execute trades seamlessly.
3. Navigate to VRA Trading Page: After funding your account, navigate to the dedicated VRA trading page on CoinEx. A search box will help you locate VRA trading pairs on the spot trading page. Simply enter the term "VRA" to find the associated trading pairs.
4. Select a Trading Pair: Choose the trading pair VRA/USDT to trade VRA against USDT (Tether).
5. Specify the Purchase Amount: The next step is to specify the number of VRA you want to buy. You can buy them at the current market price or set a limit for your preferred buying price on the trading page.
6. Execute the Trade: Once you have specified the amount, proceed to execute the trade. Confirm the details, and if they are satisfactory, submit the order. 

By following these steps, you can easily trade VRA tokens on CoinEx.

FAQ

What is the purpose of the $VRA token? 

The $VRA token is used for staking, funding ad campaigns within the Verasity ecosystem, and rewarding users.

What is Proof of View technology? 

Proof of View (PoV) is Verasity’s patented technology that detects and prevents ad fraud, ensuring that video ads reach genuine viewers.

How can I stake $VRA? 

You can stake $VRA through VeraWallet and earn up to a 15% yield until March 2025.